Inspiring a Pay it Forward movement in Puerto Rico!

Welcome to the

Pásalo Pa’lante

Kindness Activation Toolkit

The toolkit is your one-stop shop for customized resources to promote Pásalo Pa’lante with your community. Below, you’ll find ready-to-use graphics, sample captions, scripts, and ideas designed to make it easy for you to spread the word. 

Let's Get Started

Select your role in Pasalo Palante to be taken to custom content. 

A Quick Overview

What is Pásalo Pa’lante?

This November 11, we’re launching Pásalo Pa’lante – Pay it Forward Day, a powerful, island-wide movement aimed at breaking world records for kindness.

In a world that feels more divided than ever, acts of kindness remind us that we belong to each other. Our island is better when we show up for one another with compassion, generosity, and love. Every act of kindness are small sparks of hope that, together, can light up entire communities.

Who Is Te Amo PR?

Te Amo PR is a Puerto Rico-based non-profit organization dedicated to igniting love, compassion, and acts of kindness across Puerto Rico.

Since Hurricane Fiona in 2022, its been approximately 140 weeks and during this time we’ve led over 140 missions, including repairing roofs for 85+ families in 41 municipalities, running soup kitchens that have fed over 1,000 people, and supporting 25+ agro-ecological farmers with over 1,200 days of donated labor.

Participation Rules

Every Pásalo Pa’lante ambassador and partner is committing to the following:

Like, Follow, and Share!

Stay connected with us online for announcements, updates, and shareable content. Make sure to tag us so we can amplify you!

Ambassador

Quick Start Guide

1
Learn about PÁSALO PA'LANTE

Understand the heart of the movement — where it started, why it matters, and what we’re building together.

2
Share Your Participation

Tell your community about you’re involvement in the movement! Use our easy templates to make it official.

3
Start Recruiting Others

Build your team of kindness champions — Invite friends, family, neighbors, and coworkers to join the movement. Use tools in this Resource Hub to make it easy.

4
Plan Your PÁSALO PA'LANTE

Make your Pásalo Pa’lante participation a seamless effort by planning ahead. 💡
What will you do? How will you design activities that positively impact others?
Here are a few ideas to get your creativity flowing… ✨

  • Pay for someone’s meal, coffee, or groceries.

  • Write a thank-you note to a teacher, mentor, or healthcare worker who’s made a difference.

  • Help a neighbor with errands, repairs, or childcare.

  • Surprise your team or coworkers with breakfast or a heartfelt appreciation message.

  • Donate clothing, toys, or household items to a family in need.

  • Offer your professional skills — review a résumé, tutor a student, or give a free consultation.

  • Call or visit someone who lives alone just to listen and bring company.

  • Cook a meal for a friend, elder, or busy parent who could use a break.

  • Send a small gift or flowers to someone going through a hard time.

  • Share words of encouragement online — post a message that uplifts your followers.

Every act of kindness, no matter how simple, has the power to brighten someone’s day. 💙

5
Follow Us On Social

Stay connected with us online for announcements, updates, and shareable content. Make sure to tag us so we can amplify you!

Pásalo Pa’lante Kindness Business Cards

Pásalo Pa’lante General Collateral (Use & Share)​

Download these kindness cards and keep them on hand for events, festivals, and community gatherings. When you do an act of kindness, share one of these cards to encourage others to Pásalo Pa’lante.

Front Green
Front Yello
front Blue
Front Red
Back - All
Pásalo Pa’lante Social Media Posts:

Carousels

Download these images and use them as carousels, collages, or galleries. 

Carousel Option 1-1
Carousel Option 1-2
Carousel Option 1-3
Carousel Option 1-4
Carousel Option 2-1
Carousel Option 2-2
Carousel Option 2-3
Carousel Option 2-4
Pásalo Pa’lante Social Media Posts:

Posters

Download and print these posters and distribute them to local businesses. 

Poster Option 1
Poster Option 1
Poster Option 3
Poster Option 4
Pásalo Pa’lante influencers

Captions for Influencers & Individual Participants

Instagram

Influencer Caption:
“Puerto Rico gave me everything. Now I’m giving back. I’m joining @Te.Amo_PR on Nov 11 for  #PasaloPalante #PayItForward— a day where we show up for each other with love and kindness. Join me and let’s make this movement unforgettable 💙”

Participating is easy:
👉 Register at PasaloPalante.com
👉 Do an act of kindness on November 11
👉 Share it on your social media with #PasaloPaLante and tag [@entity handle] and @Te.Amo_PR
👉 Inspire others to do the same (Pay It Forward!)

Together we can create a chain of love and kindness across Puerto Rico! ✨

Stories:

  • “Swipe up to join the Island-wide kindness movement”
  • “Who’s doing something kind today? Tag them 👇 #TeAmoPR”

Visual: Reel sharing a powerful story of the impact of giving without expecting anything in return. 

Hashtags: #PásaloPaLante #TeAmoPR #ActosdeBondad  #PayItForward #ActsofKindness

Post:
“On November 11, I’m proud to be part of  #PasaloPalante #PayItForwardDay with TeAmoPR. It’s a chance to do something meaningful — no cameras, no credit, just pure kindness. Let’s remind the world what Puerto Rico is made of 💙”

Visual: Video clip or event share (with logo and date)

Tweet:
“Nov 11: I’m all in for #PasaloPalante #PayItForwardDay 💙 Join me and @TeAmo_PR to spread kindness across every corner of Puerto Rico 🇵🇷 Let’s go!”

Visual: Teaser video or event countdown image

Concept:
A “before/after” kindness story, or reaction to receiving kindness

Script:
“One small act can change someone’s whole day. On Nov 11, join me and @puertoricoiloveyou in making kindness go viral across Puerto Rico 💙 #PasaloPalante #PayItForwardDay”

LinkedIn

Post:
“As someone who’s proud to call Puerto Rico home, I’m honored to support Te Amo PR’s #PasaloPalante #PayItForward Day — a day to spread kindness, build community, and lead by example. #TeAmoPR #DayOfKindness”

📊 Poll / Stickers: “What act of kindness will you do this 11/11?” (Options: help a neighbor, donate food, visit an elder, etc.)

📸 Photo Challenge: “Upload a photo of your act of kindness and tag [a few followers] @Te.Amo_PR with #PasaloPaLante.”

🎥 Video Challenge: Invite 3 friends to join the kindness challenge (“I nominate you for #PasaloPaLante”).

✅ Showcase your community: Tag 3 people or organizations in your town that inspire with their love and kindness

📹 Reels/Video Challenge: “Show us your acts of kindness”

📍Geo-tag: Puerto Rico + [Your Location] where you did an act of kindness that day.

30 Seconds
“Hey friends! I’m joining Te Amo PR for something powerful: Pásalo Pa’lante on November 11th — Veterans Day. On that day, Puerto Rico will come together to break the world record for the most acts of kindness in a single day. 💙 Every act matters — helping a neighbor, buying someone lunch, even just sharing a smile. I’m in, and I want YOU to join me. Save the date — 11/11 — and let’s make history together! #PasaloPalante”

:60 Seconds
“Hi everyone! I want to share something really special I’m part of. On November 11th — 11/11 — Veterans Day, I’ll be joining Te Amo PR for Pásalo Pa’lante, a movement to break the world record for kindness in a single day. 🌍✨

Just imagine — thousands of us, all across Puerto Rico, doing something good for someone else. It could be helping an elderly neighbor, supporting a farmer, serving a meal, or simply making someone smile.

I’m already in. Now I’m asking you to join me. Let’s create a wave of compassion, love, and solidarity across Puerto Rico. Save the date, 11/11, visit PasaloPalante.com, and pledge your act of kindness. Together, we can make history. 💙 #PasaloPalante”

Testimonials

What People Say About
Our Pásalo Pa’lante

Captions for Municipalities

📣 From the Municipality’s Official Account

📢 This November 11, our municipality joins the #PasaloPaLante movement together with all of Puerto Rico. Help us break the world record for acts of kindness in a single day! 💙 🇵🇷

Participating is easy:
👉 Register at PasaloPalante.com
👉 Do an act of kindness on November 7-11
👉 Share it on your social media with #PasaloPaLante and tag [@Municipio] and @te.amo_pr
👉 Inspire others to do the same (Pay It Forward!)

Together we can create a chain of love and kindness across Puerto Rico! ✨

#PásaloPaLante #TeAmoPR #ActosdeBondad  #PayItForward #ActsofKindness

I’m honored to join the #PasaloPaLante campaign this November 11. Together we can set a world record for kindness. I invite all the citizens of [Municipio] to join in with an act of kindness fo your own on Nov 7-Nov 11. Big or small, they all count. 💛

I’ll start with [personal example: “visiting our veterans”]. And you? How will you Pay It Forward?

Story idea: Poll Sticker — “Are you joining #PasaloPaLante on 11/11?” Options: Yes / Yesss / Count Me In

Love, compassion, and kindness are part of our Boricua culture. This November 7-11, everyone can join the #PasaloPaLante campaign in [Municipio].

Need ideas?
✨ Recommend a local restaurant
✨ Share a smile and start a chain of smiles
✨ Share the beauty of our town with someone visiting us

Discover [Municipio] through kindness! 

#PásaloPaLante #TeAmoPR #ActosdeBondad  #PayItForward #ActsofKindness

The culture of [Municipio] is kindness, unity, and community. This November 7-11, let’s celebrate our heritage with an act of love for others.
🎶 Music, art, and tradition can also be acts of kindness. Join #PasaloPaLante.

Interactive Ideas

📊 Poll / Stickers: “What act of kindness will you do this 11/11?” (Options: help a neighbor, donate food, visit an elder, etc.)

📸 Photo Challenge: “Upload a photo of your act of kindness and tag [a few followers] @Te.Amo_PR with #PasaloPaLante.”

🎥 Video Challenge: Invite 3 municipality workers to join the kindness challenge (“We nominate you for #PasaloPaLante”).

✅ Showcase your community: Tag 3 people or organizations in your town that inspire with their love and kindness

📹 Reels/Video Challenge: “Show us your acts of kindness”

📍Geo-tag: Puerto Rico + [Your Location] where you did an act of kindness that day.

30 Seconds
“Hey friends! We’re  joining Te Amo PR for something powerful: Pásalo Pa’lante on November 11th — Veterans Day. On that day, Puerto Rico will come together to break the world record for the most acts of kindness in a single day. 💙 Every act matters — helping a neighbor, buying someone lunch, even just sharing a smile. I’m in, and I want YOU to join me. Save the date — 11/11 — and let’s make history together! #PasaloPalante”

:60 Seconds
“Hi everyone! We want to share something really special I’m part of. On November 11th — 11/11 — Veterans Day, I’ll be joining Te Amo PR for Pásalo Pa’lante, a movement to break the world record for kindness in a single day. 🌍✨

Just imagine — thousands of us, all across Puerto Rico, doing something good for someone else. It could be helping an elderly neighbor, supporting a farmer, serving a meal, or simply making someone smile.

We’re already in. Now I’m asking you to join me. Let’s create a wave of compassion, love, and solidarity across Puerto Rico. Save the date, 11/11, visit PasaloPalante.com, and pledge your act of kindness. Together, we can make history. 💙 #PasaloPalante”

Captions for Businesses & Organizations

Instagram

📢 This November 11, [entity name] joins the #PasaloPaLante movement together with all of Puerto Rico. Help us set the world record for acts of kindness with @te.amo_pr this Nov 7 – Nov 11! 💙 🇵🇷

Participating is easy:
👉 Register at PasaloPalante.com
👉 Do an act of kindness on November 7-11
👉 Share it on your social media with #PasaloPaLante and tag [@entity handle] and @te.amo_pr
👉 Inspire others to do the same (Pay It Forward!)

Together we can create a chain of love and kindness across Puerto Rico! ✨

Stories:

  • “Swipe up to join the Island-wide kindness movement”
  • “Who’s doing something kind today? Tag them 👇 #TeAmoPR”

Visual: Reel sharing a powerful story of the impact of giving without expecting anything in return. 

Hashtags: #PásaloPaLante #TeAmoPR #ActosdeBondad  #PayItForward #ActsofKindness

Post:
“On November 11, we’re proud to be part of  #PasaloPalante #PayItForwardDay with TeAmoPR. It’s a chance to do something meaningful — no cameras, no credit, just pure kindness. Let’s remind the world what Puerto Rico is made of 💙”

Visual: Video clip or event share (with logo and date)

Tweet:
“Nov 11: We’re all in for #PasaloPalante #TeAmoPR 💙 Join us and @TeAmo_PR to spread kindness across every corner of Puerto Rico 🇵🇷 Let’s go!”

Visual: Teaser video or event countdown image

Concept:
A “before/after” kindness story, or reaction to receiving kindness

Script:
“One small act can change someone’s whole day. On Nov 11, join us and @TeAmo_PR in making kindness go viral across Puerto Rico 💙 #PasaloPalante #TeAmoPR.”

LinkedIn

Post:
“We are proud to call Puerto Rico home, and honored to support Te Amo PR’s #PasaloPalante #PayItForward Day — a day to spread kindness, build community, and lead by example. #PasaloPalante #TeAmoPR

📊 Poll / Stickers: “What act of kindness will you do this 11/11?” (Options: help a neighbor, donate food, visit an elder, etc.)

📸 Photo Challenge: “Upload a photo of your act of kindness and tag [a few followers] @Te.Amo_PR with #PasaloPaLante.”

🎥 Video Challenge: Invite 3 employees, members, or customers to join the kindness challenge (“We nominate you for #PasaloPaLante”).

✅ Showcase your community: Tag 3 people or organizations in your town that inspire with their love and kindness

📹 Reels/Video Challenge: “Show us your acts of kindness”

📍Geo-tag: Puerto Rico + [Your Location] where you did an act of kindness that day.

30 Seconds
“Hey friends! I’m joining Te Amo PR for something powerful: Pásalo Pa’lante on November 11th — Veterans Day. On that day, Puerto Rico will come together to break the world record for the most acts of kindness in a single day. 💙 Every act matters — helping a neighbor, buying someone lunch, even just sharing a smile. I’m in, and I want YOU to join me. Save the date — 11/11 — and let’s make history together! #PasaloPalante”

:60 Seconds
“Hi everyone! I want to share something really special I’m part of. On November 11th — 11/11 — Veterans Day, I’ll be joining Te Amo PR for Pásalo Pa’lante, a movement to break the world record for kindness in a single day. 🌍✨

Just imagine — thousands of us, all across Puerto Rico, doing something good for someone else. It could be helping an elderly neighbor, supporting a farmer, serving a meal, or simply making someone smile.

I’m already in. Now I’m asking you to join me. Let’s create a wave of compassion, love, and solidarity across Puerto Rico. Save the date, 11/11, visit PasaloPalante.com, and pledge your act of kindness. Together, we can make history. 💙 #PasaloPalante”

Find your message

Everything you need to communicate

Sample Pásalo Pa’lante Text Messages for Recruiting​

View sample

Solo Kindness Contributor – Invite a Friend

  • Hey friends! I just joined Te Amo PR’s Pásalo Pa’lante as a Solo Kindness Contributor. Pásalo Pa’lante is a movement that inspires us to do acts of kindness for others without expecting anything in return. I signed up because I believe that showing up for each other matters and uplifting our communities is a privilege. Will you join me in setting record-breaking acts of kindness on 11/11/25 across Puerto Rico? Say, yes, and pledge your commitment with me here: teamopr.org/pasalopalante.

City/Regional Ambassador – Community Call

  • Hey friends! I just joined Te Amo PR’s Pásalo Pa’lante as a City/Regional Ambassador. Pásalo Pa’lante is a movement that inspires us to do acts of kindness for others without expecting anything in return. I signed up because I believe that showing up for each other matters and uplifting our communities is a privilege and I want to do my part. Will you join me in setting record-breaking acts of kindness on 11/11/25 across Puerto Rico? Say, yes, and pledge your commitment with me here: teamopr.org/pasalopalante.

Organization or Company – Staff/Team Invite

  • Hey Team! We’ve officially joined Te Amo PR’s Pásalo Pa’lante. Pásalo Pa’lante is a movement that inspires us to do acts of kindness for others without expecting anything in return. We signed up because we believe that showing up for each other matters. Uplifting our communities is a privilege and we want to do our part. Join us in setting record-breaking acts of kindness on 11/11/25 across Puerto Rico. Pledge your commitment with [org name] here: teamopr.org/pasalopalante.

Influencer/Community Leader – Social Impact Invite

  • Hey Friends! I’ve officially joined Te Amo PR’s Pásalo Pa’lante – a movement that inspires us to do acts of kindness for others without expecting anything in return. I signed up because I believe that showing up for each other matters. Uplifting our communities is a privilege and I want to do our part. Join me in setting record-breaking acts of kindness on 11/11/25 across Puerto Rico. Pledge your commitment with me here: teamopr.org/pasalopalante.

Sample Pásalo Pa’lante Email for Recruiting​

View sample

Dear, 

I’m reaching out to invite you to be part of a powerful movement — PÁSALO PA’LANTE. Powered by Te Amo PR, formerly Puerto Rico I Love You, this island-wide initiative invites people across Puerto Rico (and beyond) to perform intentional acts of kindness for others without expecting anything in return. On 11/11/25, we want to create a ripple effect of kindness that’s felt for years to come.

Te Amo PR is a 1101.01(a)(2) certified, and federally recognized 501c3 nonprofit organization in Puerto Rico that’s dedicated to spreading love, compassion, and acts of kindness across the Island. Te Amo PR is focused on food security, helping farmers recover, repairing roofs for families still affected by Hurricanes Fiona and Maria, and using education to break the cycle of poverty among youth.

Since Fiona, Te Amo PR has led more than 130 missions across 41 municipalities—bringing time, labor, and resources directly to those most impacted. These efforts have supported 25 farms, delivered over 1,200 days of volunteer work, repaired 82 roofs, and organized 5 soup kitchens that fed more than 1,100 people to date.

PÁSALO PA’LANTE is their newest initiative, expanding their reach to all 78 municipalities. Individuals, families, businesses and organizations alike will unite for one cause – kindness.

Our goal is simple but bold: Set a record-breaking number of acts of kindness in a single day (11/11).

These acts can be big or small, from smiling at a stranger, delivering a meal to the elderly, supporting a neighbor, or organizing a big group initiative that impact — your kindness counts, and so does your creativity. 11/11 is a day of intention, alignment, and collective action. As someone that I know understands the importance of being kind, and the impact spreading love has on uplifting communities, I invite you to join me in this movement and help us break world records.

👉 How to join:

  1. Sign up at teamopr.org/pasalopalante. Go here to learn more about this movement and register to participate.
  2. Choose how you want to participate (solo, city/regional ambassador, or with your organization or company).
  3. Then, Pásalo Pa’lante with us on 11/11 💚

Fun Fact: Acts of kindness can increase serotonin, boost your immune system, and improve emotional well-being — for both the giver and receiver.

Let’s remind people that they are seen, valued, and not alone. In a world so divided, where so many feel invisible, empathy and kindness are the answer.

Help Us to Make Difference

Let’s Stand for the People Who
in Needs

Thank you for your interest to Donate to Te Amo PR (formerly PR I Love You).