Pásalo Pa'lante
Influencer Resource Hub
Thank you for your interest in supporting Pásalo Pa’lante, the next island-wide kindness movement driven by Te Amo PR. Below, you’ll find the official Influencer Resource Hub — a one-stop shop with everything you need to better understand what this day represents and how you and your team can be a key part of this historic effort, and help lead Puerto Rico’s Kindness Movement with confidence.
Here, you’ll find:
- Toolkits to help you organize and promote acts of kindness
- Graphics, templates, and sample posts for social media
- Talking points, flyers, and recruitment materials
- Quick-start guides, FAQs, and more
Whether you’re just getting started or rallying your city to join the movement, this space was built for you. Let’s make history — one act of kindness at a time.
About Pásalo Pa’lante
🌟 What is Pásalo Pa’lante Day?
Date: Tuesday, November 11, 2025
Website: PasaloPalante.com
Pásalo Pa’lante is a historic island-wide activation to inspire acts of kindness, service, and solidarity across Puerto Rico’s 78 municipalities.
What Will Happen on 11.11?
We will invite every municipality to organize community teams to go out and carry out acts of kindness. Each municipality, community leader, or resident will be able to decide how they want to participate that day. Every act counts—whether big or small.
After each act of kindness, the person will receive a card that says:
“Someone just did an act of kindness for you. Now, Pay It Forward.”.
Our goals:
Get 100,000+ people registered on November 10 to commit to acts of kindness on November 11 and break a world record
Circulate 1+ million “Pásalo Pa’lante” cards after each act of love or service
Set a new world record for civic activation and collective kindness
About Te Amo PR
Main Campaign Message
Te Amo PR (TeAmoPR.org) is a community movement of Pásalo Pa’lante that was born in Puerto Rico in 2022 after Hurricane Fiona.
Our mission is to heal Puerto Rico through kindness, community service, empowerment, and unity.
Over the past ~150 weeks we have led more than 180 missions across the island, including:
1,649+ volunteer workdays supporting 31 agroecological farms
120+ roofs repaired in 51 municipalities
Ongoing empowerment workshops for families facing poverty and hardship
This movement is entirely volunteer-led and born from deep love for our people.
Activation Kit
Pásalo Pa’lante Social Media Kit
We invite you to share their acts on social media using our official hashtags to help break the record digitally as well. Please see ready-to-use collateral below. We can also customize items for you.
Instructions for Influencers
- Post content on Facebook, Instagram, and other platforms where you’re active. Use the ready-to-share images provided or create your own content that reflects your style.
- Tag and mention Te Amo PR’s official accounts.
- Share a personal video message inviting your followers to join you in the kindness movement.
- Cross-post from any of your other accounts (lifestyle, travel, culture, etc.) to maximize reach.
- Encourage your followers to comment with their acts of kindness, use the official hashtags, and tag you and @TeAmo_PR.
THANK YOU FOR HELPING US SHARE KINDNESS ACROSS OUR ISLAND!
PÁSALO PA’LANTE INFLUENCER RESOURCE HUB
Thank you for your interest in supporting Pásalo Pa’lante, the next island-wide kindness movement driven by Te Amo PR. Below, you’ll find the official Influencer Resource Hub — a one-stop shop with everything you need to better understand what this day represents and how you and your team can be a key part of this historic effort, and help lead Puerto Rico’s Kindness Movement with confidence.
Here, you’ll find:
✅ Toolkits to help you organize and promote acts of kindness
✅ Graphics, templates, and sample posts for social media
✅ Talking points, flyers, and recruitment materials
✅ Quick-start guides, FAQs, and more
Whether you're just getting started or rallying your city to join the movement, this space was built for you. Let’s make history — one act of kindness at a time.
About Te Amo PR
Main Campaign Message
Te Amo PR (TeAmoPR.org) is a community movement of Pásalo Pa’lante that was born in Puerto Rico in 2022 after Hurricane Fiona.
Our mission is to heal Puerto Rico through kindness, community service, empowerment, and unity.
Over the past ~150 weeks we have led more than 180 missions across the island, including:
1,649+ volunteer workdays supporting 31 agroecological farms
120+ roofs repaired in 51 municipalities
Ongoing empowerment workshops for families facing poverty and hardship
This movement is entirely volunteer-led and born from deep love for our people.
About Pásalo Pa’lante
🌟 What is Pásalo Pa’lante Day?
Date: Tuesday, November 11, 2025
Website: PasaloPalante.com
Pásalo Pa’lante is a historic island-wide activation to inspire acts of kindness, service, and solidarity across Puerto Rico’s 78 municipalities.
What Will Happen on 11.11?
We will invite every municipality to organize community teams to go out and carry out acts of kindness. Each municipality, community leader, or resident will be able to decide how they want to participate that day. Every act counts—whether big or small.
After each act of kindness, the person will receive a card that says:
“Someone just did an act of kindness for you. Now, Pay It Forward.”.
Our goals:
Get 100,000+ people registered on November 10 to commit to acts of kindness on November 11 and break a world record
Circulate 1+ million “Pásalo Pa’lante” cards after each act of love or service
Set a new world record for civic activation and collective kindness
Pásalo Pa’lante Social Media Activation Kit
We invite you to share their acts on social media using our official hashtags to help break the record digitally as well. Please see ready-to-use collateral below. We can also customize items for you.
✅ Instructions for Influencers
- Post content on Facebook, Instagram, and other platforms where you’re active. Use the ready-to-share images provided or create your own content that reflects your style.
- Tag and mention Te Amo PR’s official accounts.
- Share a personal video message inviting your followers to join you in the kindness movement.
- Cross-post from any of your other accounts (lifestyle, travel, culture, etc.) to maximize reach.
- Encourage your followers to comment with their acts of kindness, use the official hashtags, and tag you and @TeAmo_PR.
THANK YOU FOR HELPING US SHARE KINDNESS ACROSS OUR ISLAND!
Ready-to-Use Images
Official Hashtags
Te Amo PR Social Media Accounts
Official Te Amo PR Logos
Ready-to-Use Post Examples
Local Celebrities (Singers, Artists, News Personalities)
Instagram
Tone: Personal, emotional, inspiring
Caption:
“Puerto Rico gave me everything. Now I’m giving back. I’m joining @Te.Amo_PR on Nov 11 for #PasaloPalante #PayItForward— a day where we show up for each other with love and kindness. Join me and let’s make this movement unforgettable 💙”
Stories:
- “Swipe up to join the kindness movement
- “Who’s doing something kind today? Tag them 👇 #TeAmoPR”
Visual: Reel sharing a personal story or throwback of helping someone
#PásaloPaLante #TeAmoPR #ActosdeBondad #PayItForward #ActsofKindness
Facebook
Post:
“On November 11, I’m proud to be part of #PasaloPalante #PayItForwardDay with TeAmoPR. It’s a chance to do something meaningful — no cameras, no credit, just pure kindness. Let’s remind the world what Puerto Rico is made of 💙”
Visual: Video clip or event share (with logo and date)
X (Twitter)
Tweet:
“Nov 11: I’m all in for #PasaloPalante #PayItForwardDay 💙 Join me and @TeAmo_PR to spread kindness across every corner of Puerto Rico 🇵🇷 Let’s go!”
Visual: Teaser video or event countdown image
TikTok
Concept:
A “before/after” kindness story, or reaction to receiving kindness
Script:
“One small act can change someone’s whole day. On Nov 11, join me and @puertoricoiloveyou in making kindness go viral across Puerto Rico 💙 #PasaloPalante #PayItForwardDay”
LinkedIn
Post:
“As someone who’s proud to call Puerto Rico home, I’m honored to support Te Amo PR’s #PasaloPalante #PayItForward Day — a day to spread kindness, build community, and lead by example. #TeAmoPR #DayOfKindness”
Interactive Ideas for Social Media
- 📊 Poll / Stickers: “What act of kindness will you do this 11/11?” (Options: help a neighbor, donate food, visit an elder, etc.)
- 📸 Photo Challenge: “Upload a photo of your act of kindness and tag [a few followers] @Te.Amo_PR with #PasaloPaLante.”
- 🎥 Video Challenge: Invite 3 friends to join the kindness challenge (“I nominate you for #PasaloPaLante”).
- ✅ Showcase your community: Tag 3 people or organizations in your town that inspire with their love and kindness
- 📹 Reels/Video Challenge: “Show us your acts of kindness”
- 📍Geo-tag: Puerto Rico + [Your Location] where you did an act of kindness that day.
Call to Action (CTA) for every post:
“Do an act of kindness this 11/11. Register at PasaloPalante.com, share it on your social media with #PasaloPaLante, and help us break a world record for kindness.”
Video Script Ideas
:30 Seconds
“Hey friends! I’m joining Te Amo PR for something powerful: Pásalo Pa’lante on November 11th — Veterans Day. On that day, Puerto Rico will come together to break the world record for the most acts of kindness in a single day. 💙 Every act matters — helping a neighbor, buying someone lunch, even just sharing a smile. I’m in, and I want YOU to join me. Save the date — 11/11 — and let’s make history together! #PasaloPalante”
:60 Seconds
“Hi everyone! I want to share something really special I’m part of. On November 11th — 11/11 — Veterans Day, I’ll be joining Te Amo PR for Pásalo Pa’lante, a movement to break the world record for kindness in a single day. 🌍✨
Just imagine — thousands of us, all across Puerto Rico, doing something good for someone else. It could be helping an elderly neighbor, supporting a farmer, serving a meal, or simply making someone smile.
I’m already in. Now I’m asking you to join me. Let’s create a wave of compassion, love, and solidarity across Puerto Rico. Save the date, 11/11, visit PasaloPalante.com, and pledge your act of kindness. Together, we can make history. 💙 #PasaloPalante”