Pásalo Pa'lante
Municipality Resource Hub
Welcome, Pásalo Pa’lante Municipality Ambassadors!
Thank you for your interest in supporting Pásalo Pa’lante, the next island-wide kindness movement driven by Te Amo PR. Below, you’ll find the official Municipality Resource Hub — a one-stop shop with everything you need to better understand what this day represents and how your municipality can be a key part of this historic effort, and help lead Puerto Rico’s Kindness Movement with confidence.
Here, you’ll find:
- Toolkits to help you organize and promote acts of kindness
- Graphics, templates, and sample posts for social media
- Talking points, flyers, and recruitment materials
- Quick-start guides, FAQs, and more
Whether you’re just getting started or rallying your city to join the movement, this space was built for you. Let’s make history — one act of kindness at a time.
About Pásalo Pa’lante
🌟 What is Pásalo Pa’lante Day?
Date: Tuesday, November 11, 2025
Website: PasaloPalante.com
Pásalo Pa’lante is a historic island-wide activation to inspire acts of kindness, service, and solidarity across Puerto Rico’s 78 municipalities.
What Will Happen on 11.11?
We will invite every municipality to organize community teams to go out and carry out acts of kindness. Each municipality, community leader, or resident will be able to decide how they want to participate that day. Every act counts—whether big or small.
After each act of kindness, the person will receive a card that says:
“Someone just did an act of kindness for you. Now, Pay It Forward.”.
Our goals:
Get 100,000+ people registered on November 10 to commit to acts of kindness on November 11 and break a world record
Circulate 1+ million “Pásalo Pa’lante” cards after each act of love or service
Set a new world record for civic activation and collective kindness
About Te Amo PR
Main Campaign Message
Te Amo PR (TeAmoPR.org) is a community movement of Pásalo Pa’lante that was born in Puerto Rico in 2022 after Hurricane Fiona.
Our mission is to heal Puerto Rico through kindness, community service, empowerment, and unity.
Over the past ~150 weeks we have led more than 180 missions across the island, including:
1,649+ volunteer workdays supporting 31 agroecological farms
120+ roofs repaired in 51 municipalities
Ongoing empowerment workshops for families facing poverty and hardship
This movement is entirely volunteer-led and born from deep love for our people.
Activation Kit
Pásalo Pa’lante Social Media Kit
We encourage everyone to share their acts on social media using our official hashtags to help break the record digitally as well. Please see ready-to-use collateral below. We can also customize items for you.
Instructions for Municipal
Communications Offices
- Post content on Facebook and Instagram from the municipality’s official account. Here, you’ll find more ready-to-use images to share, or you can create your own content.
- Mention Te Amo PR’s official accounts.
- Encourage the mayor to record a personal message.
- Coordinate posts from tourism/culture accounts if they exist.
- Motivate followers to comment on their acts of kindness, use the hashtags, and tag the municipality.
THANK YOU FOR HELPING US SHARE KINDNESS ACROSS OUR ISLAND!
PÁSALO PA’LANTE MUNICIPALITY RESOURCE HUB
Welcome, Pásalo Pa’lante Municipality Ambassadors!
Thank you for your interest in supporting Pásalo Pa'lante, the next island-wide kindness movement driven by Te Amo PR. Below, you'll find the official Municipality Resource Hub — a one-stop shop with everything you need to better understand what this day represents and how your municipality can be a key part of this historic effort, and help lead Puerto Rico's Kindness Movement with confidence.
Here, you’ll find:
✅ Toolkits to help you organize and promote acts of kindness
✅ Graphics, templates, and sample posts for social media
✅ Talking points, flyers, and recruitment materials
✅ Quick-start guides, FAQs, and more
Whether you're just getting started or rallying your city to join the movement, this space was built for you. Let’s make history — one act of kindness at a time.
About Te Amo PR
Main Campaign Message
Te Amo PR (TeAmoPR.org) is a community movement of Pásalo Pa’lante that was born in Puerto Rico in 2022 after Hurricane Fiona.
Our mission is to heal Puerto Rico through kindness, community service, empowerment, and unity.
Over the past ~150 weeks we have led more than 180 missions across the island, including:
1,649+ volunteer workdays supporting 31 agroecological farms
120+ roofs repaired in 51 municipalities
Ongoing empowerment workshops for families facing poverty and hardship
This movement is entirely volunteer-led and born from deep love for our people.
About Pásalo Pa’lante
🌟 What is Pásalo Pa’lante Day?
Date: Tuesday, November 11, 2025
Website: PasaloPalante.com
Pásalo Pa’lante is a historic island-wide activation to inspire acts of kindness, service, and solidarity across Puerto Rico’s 78 municipalities.
What Will Happen on 11.11?
We will invite every municipality to organize community teams to go out and carry out acts of kindness. Each municipality, community leader, or resident will be able to decide how they want to participate that day. Every act counts—whether big or small.
After each act of kindness, the person will receive a card that says:
“Someone just did an act of kindness for you. Now, Pay It Forward.”.
Our goals:
Get 100,000+ people registered on November 10 to commit to acts of kindness on November 11 and break a world record
Circulate 1+ million “Pásalo Pa’lante” cards after each act of love or service
Set a new world record for civic activation and collective kindness
Pásalo Pa’lante Social Media Activation Kit
We encourage everyone to share their acts on social media using our official hashtags to help break the record digitally as well. Please see ready-to-use collateral below. We can also customize items for you.
Ready-to-Use Images
✅ Instructions for Municipal Communications Offices
Post content on Facebook and Instagram from the municipality’s official account. Here, you’ll find more ready-to-use images to share, or you can create your own content.
Mention Te Amo PR’s official accounts.
Encourage the mayor to record a personal message.
Coordinate posts from tourism/culture accounts if they exist.
Motivate followers to comment on their acts of kindness, use the hashtags, and tag the municipality.
THANK YOU FOR HELPING US SHARE KINDNESS ACROSS OUR ISLAND!
Official Hashtags
Te Amo PR Social Media Accounts
Official Te Amo PR Logos
Ready-to-Use Post Examples
📣 From the Municipality’s Official Account
📢 This November 11, our municipality joins the #PasaloPaLante movement together with all of Puerto Rico. Help us break the world record for acts of kindness in a single day! 💙 🇵🇷
Participating is easy:
👉 Register at PasaloPalante.com
👉 Do an act of kindness on November 11
👉 Share it on your social media with #PasaloPaLante and tag [@Municipio] and @Te.Amo_PR
👉 Inspire others to do the same (Pay It Forward!)
Together we can create a chain of love and kindness across Puerto Rico! ✨
#PásaloPaLante #TeAmoPR #ActosdeBondad #PayItForward #ActsofKindness
🏛️From the Mayor’s Personal Account
I’m honored to join the #PasaloPaLante campaign this November 11. Together we can break the world record for acts of kindness in a single day. I invite all the citizens of [Municipio] to join in with an act of kindness. Big or small, they all count. 💛
I’ll start with [personal example: “visiting our veterans”]. And you? How will you Pay It Forward?
Story idea: Poll Sticker — “Are you joining #PasaloPaLante on 11/11?” Options: Yes / Yesss / Count Me In
🏝️ Tourism Office
Love, compassion, and kindness are part of our Boricua culture. This November 11, everyone can join the #PasaloPaLante campaign in [Municipio].
Need ideas?
✨ Recommend a local restaurant
✨ Share a smile and start a chain of smiles
✨ Share the beauty of our town with someone visiting us
Discover [Municipio] through kindness!
🇵🇷 Culture Office
The culture of [Municipio] is kindness, unity, and community. This 11/11, let’s celebrate our heritage with an act of love for others.
🎶 Music, art, and tradition can also be acts of kindness. Join #PasaloPaLante.
🎥 Video Script Ideas for Mayor/Municipality
Script 1 (30 seconds):
“Hello, I’m [Name], mayor of [Municipio]. This November 11, I invite you to join the #PasaloPaLante movement.
Together we can break the world record for acts of kindness in a single day!
Do an act of kindness, share it on your social media, and Pay It Forward.
Let’s fill [Municipio] and Puerto Rico with love and hope!
Get more information at PasaloPalante.com.”
Script 2 (Short, 20 seconds):
“Today I’m here with citizens of [Municipio] to invite you to join the great #PasaloPaLante movement this November 11.
A small act of kindness can spark a big chain of love.
Join in, share your act, and pass kindness forward.”
💡Interactive Ideas for Social Media
- 📊 Poll / Stickers: “What act of kindness will you do this 11/11?” (Options: help a neighbor, donate food, visit an elder, etc.)
- 📸 Photo Challenge: “Upload a photo of your act of kindness and tag [@Municipio] and @Te.Amo_PR with #PasaloPaLante.”
- 🎥 Video Challenge: Invite 3 friends to join the kindness challenge (“I nominate you for #PasaloPaLante”).
- ✅ Showcase your community: Tag 3 people or organizations in your town that inspire with their love and kindness
- 📹 Reels/Video Challenge: “Show us your acts of kindness”
- 📍Geo-tag: Puerto Rico + [Municipio]
👉 Call to Action (CTA) for every post:
“Do an act of kindness this 11/11. Register at PasaloPalante.com, share it on your social media with #PasaloPaLante, and help us break a world record from [Municipio].”